Boxed is the online answer to Costco. They deliver bulk essentials in two days or less, meaning you can spend more time living and less time shopping. To showcase all the things you could be doing when you don’t run out, I created a series of concepts that brought the “bulk is beautiful” mantra to life, depicting everyday products enjoying leisure time thanks to the convenience of Boxed. Shot by the brilliant team at Kvell, the campaign resulted in a 126% increase in engagement rate in my first six months of overseeing Boxed’s social accounts and was covered in Digiday.
Pampers Pure diapers and wipes combine the benefit of natural baby care with trusted Pampers performance. Boxed delivers diapers in bulk to busy parents. To announce this highly-anticipated launch, I created co-branded messaging that celebrated how “we’re changing diapers.” Our in-house creative team incorporated the diaper’s animal designs beloved by brand spokesperson Chrissy Teigen into the creative, and I broadcast our message in a large advertising campaign, email, and across organic social. To round out the partnership, I created a custom landing page for Pampers to boost SEO.
To encourage busy New Yorkers to stock up online at Boxed, we created a series of humorous subway ads that captured pain points about living in the city. Each featured creative ways delivery from Boxed can come to the rescue.
Passengers on delayed Delta flights across the country receive this booklet alongside Boxed snacks as they wait to board. The initial scope for this project was a one-page "about us" card with a discount code. But rather than incentivize customers with discounting, I opted to create a deeper connection through making a useful booklet of family-friendly activities to pass the time. Delta passengers can play sudoku, do crosswords, and solve visual puzzles that feature Boxed value props and hidden humor for adults. Our ideal customer is a traveling mom balancing work and family; if I can give her snacks for hungry kids and an activity they can do together, I can win her business.
Boxed’s private label, Prince & Spring, released an organic line of coffee in 2017. I wanted to match the elegance of the Vertex Award-winning packaging while solving a critical puzzle: How do you encourage customers to order coffee in bulk they’ve never tasted? I brought the tasting notes to life in a playful series of images that showcased each blend’s unique flavor profile. The campaign ran across Pinterest, Facebook, and Instagram alongside an interview I conducted with the Q taster who selected each blend. The campaign was written up in My Private Brand.
