Boxed delivers bulk essentials in two days or less, meaning you can spend more time living and less time shopping. To showcase all the things you could be doing when you don’t run out, I created a series of concepts that brought the “bulk is beautiful” mantra to life, depicting everyday products enjoying leisure time thanks to the convenience of Boxed. Shot by the brilliant team at Kvell, the campaign resulted in a 126% increase in engagement rate in my first six months of overseeing Boxed’s social accounts and was covered in Digiday.