Pampers Pure diapers and wipes combine the benefit of natural baby care with trusted Pampers performance. Boxed delivers diapers in bulk to busy parents. To announce this highly-anticipated launch, I created co-branded messaging that celebrated how “we’re changing diapers.” Our in-house creative team incorporated the diaper’s animal designs beloved by brand spokesperson Chrissy Teigen into the creative, and I broadcast our message in a large advertising campaign, email, and across organic social. To round out the partnership, I created a custom landing page for Pampers to boost SEO.